Campaign to Save Endangered Species
Campaign to Save Endangered Species
Become a family of environmental leaders with these ideas on the process of designing a social action campaign to educate your community about the plight of endangered species and actions they can take to help ensure Earth is a healthy place for all living things.
5 - 8
Photograph by NurPhoto / Getty Images
A social action campaign is a positive, organized, and active effort to educate others about an issue and ask them to take action. Effective campaigns not only inform but evoke the passion campaigners have for something they want to change. Social action campaigns have led to action in a variety of fields, including wildlife conservation. One example is the yellow-shouldered Amazon parrot (Amazona barbadensis), whose population rose on the island of Bonaire after a social action campaign, reforestation efforts, and efforts to educate the public, were initiated.
Design a Campaign Poster
Work together as a family to create a social action campaign poster to raise awareness about the plight of an endangered species that encourages the viewer to take a specific action. Start by selecting an endangered species to build your campaign poster around. As a family, research examples of campaign posters for inspiration. Decide on a catchy phrase for your poster to grab your audience’s attention and quickly make your point. Then create a rough sketch on scrap paper of the poster’s design to ensure that the text and image of your species is placed the way you want it. Make notes about what colors you want to use and the style of lettering. After completing your poster, plan to place it where it can be displayed for maximum reach.
Research, Research, Research
Great, effective campaigns are built on facts. As a family, vote on an endangered species to research. Then work together to find five to ten facts about that species. Your facts might cover the species’ physical characteristics, habitat, food, the threats it faces to survival, and any existing efforts underway to protect that species and its habitat.
Research Existing Campaigns
Select an endangered species your family would like to help. Then research groups and individuals who are working to protect those species. Make notes as you go. What actions do these individuals or organizations take to protect that species? What can you do in your area to help? How can you help them raise awareness and encourage others to take action?
The audio, illustrations, photos, and videos are credited beneath the media asset, except for promotional images, which generally link to another page that contains the media credit. The Rights Holder for media is the person or group credited.
May 13, 2022
For information on user permissions, please read our Terms of Service. If you have questions about licensing content on this page, please contact firstname.lastname@example.org for more information and to obtain a license. If you have questions about how to cite anything on our website in your project or classroom presentation, please contact your teacher. She or he will best know the preferred format. When you reach out to him or her, you will need the page title, URL, and the date you accessed the resource.
If a media asset is downloadable, a download button appears in the corner of the media viewer. If no button appears, you cannot download or save the media.
Text on this page is printable and can be used according to our Terms of Service.
Any interactives on this page can only be played while you are visiting our website. You cannot download interactives.