Marketing to Your Brain

Marketing to Your Brain

Experts from Brain Games explain how advertising and marketing tactics take advantage of how your brain works.


5 - 12+



National Geographic Channel

Priming is a phenomenon that works as a simple persuasion technique. Primes are subtle cues that influence peoples' subconscious attitudes and responses. As a result, primes influence decision-making. By directly influencing peoples' subconscious thoughts, priming influences peoples' decisions without their even realizing.

Media Credits

The audio, illustrations, photos, and videos are credited beneath the media asset, except for promotional images, which generally link to another page that contains the media credit. The Rights Holder for media is the person or group credited.

Samantha Zuhlke, National Geographic Society
Last Updated

October 19, 2023

For information on user permissions, please read our Terms of Service. If you have questions about how to cite anything on our website in your project or classroom presentation, please contact your teacher. They will best know the preferred format. When you reach out to them, you will need the page title, URL, and the date you accessed the resource.


If a media asset is downloadable, a download button appears in the corner of the media viewer. If no button appears, you cannot download or save the media.


Text on this page is printable and can be used according to our Terms of Service.


Any interactives on this page can only be played while you are visiting our website. You cannot download interactives.

Related Resources