Zoologist and Digital Storyteller: Lucy Cooke

Zoologist and Digital Storyteller: Lucy Cooke

Lucy Cooke travels across the globe to make certain animals stars. It has been her mission to find the ugly, misunderstood creatures and get people to care about them.


6 - 12+


Biology, English Language Arts

NGS Resource Carousel Loading Logo
Loading ...
Check out More!
5rw sloths

Lucy Cooke is a zoologist, digital storyteller, and 2012 Emerging Explorer. By searching every nook and cranny throughout the world, Lucy has been able to shine a light of hope on amphibians and other animals that are forgotten, ignored, close to extinction, or in desperate need of help.

Early Work
There are some parents who will entertain their child’s fantasy. Whether it is helping them build a rocketship out of cardboard boxes, planting a lollipop tree, or assisting them in their hunt for a pirate’s gold, they are there every step of the way.

Lucy had those types of parents. As a kid, her parents helped Lucy put a bathtub in their backyard, creating a pond that provided a flawless hotel for frogs.

“I created the perfect ecosystem for Mr. Frog to come along, just sit at the top and be really happy, and be like ‘Wow, what a nice pond’,” she says.

Lucy discovered that there was a whole world to explore beyond her pond after watching David Attenborough’s Life on Earth series when she was 8 years old.

“Maybe that’s why I like the creepy, weird, and ugly things,” she says. “I think there is a story behind everything because I was forced to enjoy the common frog in my backyard years before I was able to find flying frogs in Borneo.”

From the moment she made that connection, Lucy has been traveling across the world to give some much-needed exposure to misunderstood and underappreciated species.

“You can have an adventure anywhere. It’s great to dream and I am lucky that I have been able to do amazing things as an adult, but as a kid, my adventures were in my backyard pond.”

Most Exciting Part of Your Work
“The most exciting part has been a recent bit and that’s getting my own series on Nat Geo WILD. It doesn’t get much more exciting than that. I was actually able to live out my fantasy.”

Most Demanding Part of Your Work
Besides the itchy mosquito bites and the 17-hour work days, Lucy says, “I think you have to be tenacious about stories. I think you have to really hang on and fight to get a story. That’s the thing. If you’re really passionate about something then you’re prepared to put up the fight and put in the long hours.”

How Do You Define Geography?
“It’s a massively broad term. I would say that it isn’t defined by just landmass. Geography can refer to religious thought or it can refer to genetics. There are loads of different ways of chopping the world up into bits and it doesn’t necessarily mean just by landmass. It can mean anything on this planet.”

Lucy has captured hearts around the globe through her blogs, videos, and TV shows. By using a quirky sense of humor, Lucy is not only able to educate people, but also get them to care about the animals that are often brushed under the rug because they are not cute or fluffy. One animal in particular stands out.

“I’m very proud to have worked with an animal that had the reputation for being stupid, lazy, and dirty the recognition that it deserves,” Lucy says. “He’s a winner in the evolutionary arms race, and he’s doing very well, and his slow lifestyle should be respected.”

She is of course referring to her extensive work with sloths. Since one of her videos about sloths went viral, Lucy has been able to direct money and awareness towards the biology of sloths.

Sloths, however, are not Lucy’s true passion. Often referred to as the “Amphibian Avenger,” Lucy’s mission has been focused on saving frogs, toads, and related animals. Currently, a third of amphibians are going extinct due to a disease (chytridiomycosis) caused by a fungus, and “if we lose the amphibians, it trickles down through the web of life,” she says.

So, while she prowls through the jungles of Borneo searching for flying frogs, lizards, and snakes; searches for Darwin’s frog in Patagonia; and travels throughout the world, she is on a mission to make the ugly creatures shining stars and get them back on the radar of popularity.

So, You Want To Be a ... Zoologist
“Try to get out, be amongst nature and be as curious as possible, ask lots of questions,” Lucy says. “Even some patchy scrub in a city probably has ants or something going on, so get yourself a microscope and then you can see a whole world out there.”

Get Involved
“Try to get outside and appreciate what’s there. Try to open your mind to what is out there and enjoy it.”

Lucy also encourages people to step away from their hectic lives and “just take a deep breath, take a look at where you are. Nature is great because you can lose yourself in it, but you have got to surrender to it as well,” she says.

Media Credits

The audio, illustrations, photos, and videos are credited beneath the media asset, except for promotional images, which generally link to another page that contains the media credit. The Rights Holder for media is the person or group credited.

Alyssa Samson
National Geographic Society
National Geographic Society
Last Updated

April 22, 2024

For information on user permissions, please read our Terms of Service. If you have questions about how to cite anything on our website in your project or classroom presentation, please contact your teacher. They will best know the preferred format. When you reach out to them, you will need the page title, URL, and the date you accessed the resource.


If a media asset is downloadable, a download button appears in the corner of the media viewer. If no button appears, you cannot download or save the media.


Text on this page is printable and can be used according to our Terms of Service.


Any interactives on this page can only be played while you are visiting our website. You cannot download interactives.

Related Resources